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Privacy Notice

 

You must notify the visitors to your site of the use of our services by disclosing the following information in your Privacy Notice.
Requirement Details
What Personal Data is Collected and
How Personal Data is collected
  • You must disclose that personal data, such as visitor IP addresses, is collected from visitors to your site using tracking technologies such as third party cookies and non-cookie technologies.

    Hot tip: When we say “Personal Data” we mean this to include “personal information” (often referred to as “PI”) and/or “personally identifiable information” (sometimes called “PII”) as defined or described in different privacy laws around the world (and in the U.S.).

Purposes for Which the Data is Used and by Whom
  • The third parties with whom personal data collected on your site is shared; and
  • Why this data is collected (i.e., the purpose for collecting personal data).

    Example:
      You can disclose that third parties (such as NextRoll) may place cookies on the browser used by the visitor in order to serve targeted advertising and for measurement and analytics purposes.
How Visitors Can Control the Collection of their Data by NextRoll
  • Include instructions for visitors to control the collection of data by web browsers and mobile devices.

    Example: Let your visitors know they can decline to have personal data collected via third party tracking technologies by navigating to the settings feature in their browser and declining all third party cookies or declining third party cookies from specific sites, or, for mobile, limiting ad tracking or resetting the advertiser identifier via the privacy settings on their mobile device.

  • Provide an opt-out link or third-party tool that opts users out of targeted or interest based advertising. Available third-party opt-out tools include: the Digital Advertising Alliance, the Network Advertising Initiative, and the European Interactive Digital Advertising Alliance (Europe only).